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A bit about us

We cut our teeth in agency land servicing some of Australia's biggest brands. So whilst we specialise in video production, we've got deep experience across brand, digital and marketing strategy.

Which means you get the best of both worlds: video production specialists who can deliver your project seamlessly, whilst also understanding the bigger strategic picture.

How good.

Your new content team

We'll ask the tough questions, get to the heart of the story and bring your project to life. Because ultimately it's about driving action for your brand.

Director & Production Lead

Izzy Watts

Izzy arrived in Australia as a backpacker thinking it was all shrimp on the barbie and Fosters beer. 10 years later she co-founded First Person Content with the aim to collaborate with diverse Australians and brave brands making positive social change.

She’s produced TV commercials and content for some of the biggest brands in Australia. More recently, Izzy was the Content Lead for Australia’s largest humanitarian organisation- filming, directing, editing and producing campaigns and content. When she’s not got a camera in her hand you can find her facilitating women’s groups and hosting her podcast. And her infectious laugh means you’ll never have trouble finding her on set.

Ask her about: the time our video got 30 million organic views…

Video Content Director

Dan Crowley

Dan has been in the engine room of video production and marketing agencies over the last 10 years, delivering content, campaigns and strategies for some of Australia’s most well-known brands - and some fun, feisty challengers.

As a published creative writer and visual storyteller, he’s passionate about how individuals connect to community, history and the the great outdoors.

Recently he’s written and filmed content for adventure tourism, technology startups, not for profits, and an independent comedy series.

Ask him about: the time Snoop Dogg approved our video content pitch.

Our Process

01. Request a proposal

Get in touch with your initial ideas or your fleshed-out brief. We digest and come back with a ballpark quote.

02. Discovery

Our team sits down with yours to dig deeper into the detail. You tell us about what’s happening in your world and why that’s important. We come away with a deep understanding of your goals and expectations. The quote is finessed and finalised.

03. Pre-production

Using all we’ve learned, scripts are written, interview questions are shaped and the creative storyboard is developed. Every “where”, “when”, “why” and “how” question will be answered ahead of the shoot day. Permits are applied for, gear is packed and the crew is ready to hit the ground running.

04. Production

The big day is here. Lights are set up, interviews are filmed, tears are shed and snacks are shared.

05. Post-production and final export

We tuck ourselves in the edit suite to craft the story you’ve been itching to share. We work closely with you through three rounds of feedback to create that perfect final cut. Now all you need to do is share your story with the world.

Still got questions?

Of course you have!

Reach out today to chat through your next video project. Let’s bring your ideas to life.

Acknowledgement of Country

First Person Content acknowledges the Traditional Custodians/Owners of the land upon which we live, work and play. We pay our deepest respect to Elders past, present and emerging.


First Person Content

South Yarra, 3141

Melbourne, Australia